A company CEO meets with key customers to learn how they can be better served. After discovering that some executive team members disagree with each other, the CEO asks the program management office (PMO) to develop a program to better serve key customers based on their strategic importance to the company's long-term goals.
What should the program manager do to establish and successfully manage the program's direction?
To establish and successfully manage the program's direction, it is crucial to develop and foster relationships with stakeholders to improve communication. Effective communication ensures that all stakeholder concerns and expectations are continuously understood, addressed, and aligned with the program's goals. Building strong relationships facilitates collaboration and enhances stakeholder buy-in, which is essential for the program's success. While conducting interviews is important, fostering ongoing relationships and communication is a broader and more continuous approach that encompasses interviews and more, ensuring sustainable program management.
C is correct To establish and successfully manage the program's direction, the program manager should ensure that stakeholder concerns and expectations are properly understood and addressed. This will help in aligning the program with the strategic goals of the company and ensure stakeholder buy-in. Therefore, the most appropriate action is: Conduct stakeholder interviews to address their concerns and expectations. Conducting stakeholder interviews will provide valuable insights into their needs and expectations, enabling the program manager to align the program's direction with the strategic importance and long-term goals of the company.