Correct Answer: CIn situations where there is conflict between a project team and executives over the processes to be followed, the most effective approach is to negotiate and reach an agreement on a process. This ensures that both parties' concerns and needs are addressed. Through negotiation, a tailored approach can be developed that balances the team’s agile practices with the executives' requirements, fostering mutual understanding and cooperation. Furthermore, agreeing on a process together helps in aligning the project goals and methods, facilitating smoother transitions and better collaboration.