U+ Bank has launched a new credit card for all customers with a premium bank account. As a Strategy Designer, you need to create propositions that involve the full customer life cycle: marketing, sales, and service.
Which two valid propositions do you create? (Choose Two)
When creating propositions for a credit card that involves the customer life cycle, focusing on aspects that affect customers' decision-making and user experience is essential. 'Credit card status' is directly related to the credit card lifecycle, influencing customer engagement and retention, hence it is a valid proposition. 'No annual fee' is a beneficial feature for customers, affecting their purchase decision and satisfaction, aligning with the marketing and sales phases of the customer life cycle. Hence, these two propositions are valid.
C and D ?