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Question 51

MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action

Designer.

Both the groups are configured with a relevancy strategy and eligibility criteria.

The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior.

To meet this business requirement, at which level should the Strategy Designer configure the proposition prioritization strategy?

    Correct Answer: C

    To display more relevant offers to customers based on their behavior and arbitrate across the offers in the two groups, the proposition prioritization strategy should be configured at the issue level. By setting the prioritization strategy at the sales issue level, the system can effectively compare and rank offers from both the 'Phones' and 'Mobile Data' groups and select the best offer for the customer. Configuring the strategy at the proposition or group level would not provide the necessary overarching view to arbitrate across all offers.

Discussion
avkOption: C

Prioritization strategy should be defined at the sales issue level.