You are the Decisioning Consultant on an AI-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
When designing a Next-Best-Action prioritization expression that balances customer needs with business objectives, predicted customer behavior is the key factor to consider. This is because it encompasses the likelihood of a customer accepting a particular offer, which directly aligns with both meeting customer needs and achieving business goals by ensuring relevant and effective interactions.
Correct answer is C. Because customer's likelihood of acceptance is also considered alongwith the profit for the business. So it is C.
its is C Propensity is the predicted likelihood of positive behavior, such as the likelihood of a customer accepting an offer. The propensity value is calculated using AI.
D. The question is about the prioritization expression
To me it looks like A. offer relevancy Please explain why you have mentioned it as D. Offer Eligibility