You are developing a web application that runs as an Azure Web App. The web application stores data in Azure SQL Database and stores files in an Azure
Storage account. The web application makes HTTP requests to external services as part of normal operations.
The web application is instrumented with Application Insights. The external services are OpenTelemetry compliant.
You need to ensure that the customer ID of the signed in user is associated with all operations throughout the overall system.
What should you do?