Identify the missing word in the following sentence:
A service is a means of enabling value co-creation by facilitating [?] that customers want to achieve, without the customer having to manage specific costs and risks.
Identify the missing word in the following sentence:
A service is a means of enabling value co-creation by facilitating [?] that customers want to achieve, without the customer having to manage specific costs and risks.
A service is a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks. In this context, 'outcomes' refers to the end results or objectives that the customer wants to achieve. Utility and warranty are aspects of service value, but the sentence emphasizes the facilitated results, making 'outcomes' the most appropriate word.
C. outcomes A service is a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks
C is correct.
C is correct Customers are concerned more about outcomes