Exam IIBA-CBDA All QuestionsBrowse all questions from this exam
Go to Exam
Question 6

An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend. Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company’s value proposition.

The team has leveraged the following model to facilitate this discussion?

    Correct Answer: B

    The Business Model Canvas is a strategic management tool that helps to visualize and describe the different components of a business model. It is especially useful for understanding customer segments, customer relationships, key partnerships, and the company's value proposition. This aligns perfectly with the task force's goal of developing a shared understanding about these aspects of the business.

Discussion
RabbitsfootOption: B

B - Guide pg 90 - Technique BABOK 10.8 Business model canvas: Used to understand how the organization creates value propositions and how analytics is currently leveraged. It is useful in identifying areas where analytics can be a competitive advantage in delivering business outcomes.