The research question prompting the use of analytics is well-defined. The team obtains the results and determines that the source data did not provide reliable results. As a result of this finding, the team modifies the original question to one that can be answered by the data.
What is a risk that could impact the value of this analysis?
If the team modifies the original research question to one that can be answered by the available data due to unreliable initial results, the main risk is that the objective of the original research may not be met. This compromises the value of the analysis as the initial purpose and goals of the research could remain unaddressed.
Objective of the Original Research Not Met: If the original research question was well-defined but the data turned out to be unreliable, modifying the question to fit the available data could mean that the original objectives of the research are no longer addressed. This affects the overall value of the analysis as the initial research goal might remain unmet or inadequately addressed. See page 37 - 2.2.4 Validate Data