A company wants to launch an existing product in another channel and the business analyst (BA) is starting to perform the stakeholder analysis.
Legend: Influence/Impact 1 to 5 (1 = very limited impact/influence: 5 = very high impact/influence).
Considering the analysis, what values for influence and impact will the BA assign to the marketing?
For the marketing department, the influence is 3 because it is involved in activities such as requirements definition, confirming elicitation results, and solution validation, similar to the commercial department. The impact is 1, lower than the commercial department, because these activities, while important, do not directly influence the overall business area’s capabilities as much as the commercial department's roles.
D. Influence = 5 and impact = 5 For Marketing, it has all the roles specified for Commercial and one extra, so we give the highest number as impact. Influence also same, compare with the Commercial (which is 3), Marketing has more roles, hence gave max (that is 5) for Marketing influence.
product and channel decision are the core activities of mktg. 5 and 5 hence
D -> Marketing has same roles as Commercial so Impact has to be 5 and D is the only option with Impact 5