Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise.
Before allocating budget to build up an enterprise analytics practice, the decision makers should:
Before allocating a budget to build up an enterprise analytics practice, decision-makers should oversee the completion of up-front analysis to determine how value can be achieved through an enterprise-wide analytics practice. This step ensures that the investment is justified, aligns with business objectives, and is likely to deliver tangible value, thus making the decision based on solid evidence and strategic planning.
D makes the most sense - By conducting a thorough up-front analysis, decision-makers can ensure that the investment in an enterprise-wide analytics practice is justified, strategically aligned with business objectives, and likely to deliver tangible value.