A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales.
Which strategic business decision may be logically derived from these results?
Based on the information provided, the most logical strategic business decision would be to encourage customers to complete online reviews. The analytics study highlighted a direct relationship between positive customer reviews and increased internet sales, indicating that fostering more online reviews could further boost sales growth in the online channel.
Key words - Online sales outperformed other channels in sales growth. Positive customer reviews were directly related to increased internet sales.