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Question 359

A very large insurer of General Liability and Property Damage insurance has an upward trend of increased claims over the past 5 years.

The Risk Control Area for that company has just completed a 12 month Pilot of a new improved Risk Control Site.

The purpose of the site is to help their customers manage their exposures and ideally prevent them from having claims. There were 100 customers that were part of the Pilot that represented 25 different industries. The business goals were to increase use of the site and provide tools to help customer awareness of their exposures, so that they may reduce existing exposures and ultimately reduce claims.

The sites Features were as follows:

✑ Improvements to the search engine to all customers to search for articles, tools and services on the site.

✑ A checklist function that allow customer to create their own unique Checklists or utilize a sample provided by ABC company to use daily, weekly etc for an area of their facility.

✑ A promotion feature "" where Risk preventing Articles, and tools on the site are marketed toward a customer.

✑ A profile section allowing for Customer Name, Address and contact Phone number.

After the 12 months pilot, the business sponsor received an assessment of what was working and what was not. The Assessment of the pilot revealed overall site activity had significantly increased, however only 5% of the time the promotions were viewed. And the most shocking was that total claims increased by nearly

20% for these 100 customers during the pilot period. The business sponsor was perplexed as he had an expectation of reduced claims and at least for 30% viewing of promotions since the project team had spend a lot of careful time and effort on this feature. A BA was assigned to do further analysis regarding the low use of the promotions and why claims were not being reduced.

Regarding the use of promotion the BA looked into other similar companies to see what they did differently to get their customer to look at their promotions. The

BA found that similar companies had promotions that targeted the industry the customer was in so it was more relevant to them and they were more interested to view the promotion. In addition the BA sent out survey to all 100 pilot customers asking probing questions about what they thought of the site and if they felt it had decreased their exposure to risk sufficiently. The Survey responses came back with raving positive comments and providing examples of how the site had been helping in the reduction of claims from the customer's perspective. In addition the survey also revealed insight that the customers found the promotion often irrelevant to their industry.

The BA asked for a dump of all documentation of the 100 claims that were filed over the 12 month pilot period. The BA found the nearly 90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region and the claims were nearly all unavoidable by the customers. The BA brought all this analysis back to the business sponsor and made the recommendation to the business sponsor to require the customer to select 1 of 25 industries in their profile. This would in turn allow for the ability to show industry specific promotions and promote search results relative to a customer's industry to be stored at the top giving the customer a more personalized experience.

What technique led the BA to the source of the increase in claims?

    Correct Answer: D

    The technique that led the BA to the source of the increase in claims was document analysis. This involves examining the collected documentation of the claims to identify patterns and trends. In this scenario, the BA analyzed the claims documentation from the pilot period and pinpointed that nearly 90% of the claims were due to property damage from severe winter storms in a specific region. This examination of documents allowed the BA to understand the cause of the increased claims.

Discussion
siliconvalleykamOption: C

Data Mining

FoxBatOption: D

Data mining is one approach to document analysis that is used to analyze data in order to determine patterns, group the data into categories, and determine opportunities for change. Babok 10.18.2

Kunle700Option: A

Data mining is usually for large data, not reviewing 100 documents

rhsdealOption: D

BABOK V-3 10.18.2 Document Analysis - Data mining is one approach to document analysis that is used to analyze data in order to determine patterns, group the data into categories, and determine opportunities for change. Document Analysis is the correct answer as it is one of the important Techniques for this test.

OmojesunOption: D

Document Analysis

Chyka

Data mining because The BA asked for a dump of all documentation of the 100 claims that were filed over the 12 month pilot period, the period of 12 month justifies the trend in the analysis

TochToch

90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region

RabbitsfootOption: C

In the scenario described, the primary technique that led the BA to the source of the increase in claims was data mining. Data mining involves analyzing large datasets to discover patterns, trends, and insights that may not be immediately apparent. By examining the data dumps of the claims, the BA was able to identify that nearly 90% of the claims were related to property damage resulting from severe winter storms in a specific region. This analysis provided crucial information about the source of the increase in claims. While document analysis may also have been performed by the BA to gather information from various documents related to the claims, it was the data mining process that directly led to the identification of the underlying cause of the increased claims. Therefore, data mining is the more accurate technique in this context.

NghoOption: A

The answer is A. The question is what technique led the BA to source for increase in claims? The BA sent out surveys to all the 100 pilot customers...

GilismOption: C

"C" - Beyond the "Survey", The BA asked for a dump of all documentation of the 100 claims that were filed over the 12 month pilot period. The BA found the nearly 90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region and the claims were nearly all unavoidable by the customers. Data Mining: used to collect data regarding performance, trends, common issues, and variances from expected performance levels and understand patterns and meaning in that data. Note: (10.18.2) Data mining is one approach to document analysis that is used to analyze data in order to determine patterns....

[Removed]Option: C

This data mining analysis helped identify the source of the increase in claims, which was the severe winter storms in that specific region based on the dump

Dillon91Option: C

Data mining 4.1.6

TochTochOption: C

Absolutely correct> Answer is Data mining. The BA employed data mining technique to find useful patterns such as "90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region"

mdadewaleOption: D

Document analysis. Babok v3 10.18.2