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Question 357

A very large insurer of General Liability and Property Damage insurance has an upward trend of increased claims over the past 5 years.

The Risk Control Area for that company has just completed a 12 month Pilot of a new improved Risk Control Site.

The purpose of the site is to help their customers manage their exposures and ideally prevent them from having claims. There were 100 customers that were part of the Pilot that represented 25 different industries. The business goals were to increase use of the site and provide tools to help customer awareness of their exposures, so that they may reduce existing exposures and ultimately reduce claims.

The sites Features were as follows:

✑ Improvements to the search engine to all customers to search for articles, tools and services on the site.

✑ A checklist function that allow customer to create their own unique Checklists or utilize a sample provided by ABC company to use daily, weekly etc for an area of their facility.

✑ A promotion feature "" where Risk preventing Articles, and tools on the site are marketed toward a customer.

✑ A profile section allowing for Customer Name, Address and contact Phone number.

After the 12 months pilot, the business sponsor received an assessment of what was working and what was not. The Assessment of the pilot revealed overall site activity had significantly increased, however only 5% of the time the promotions were viewed. And the most shocking was that total claims increased by nearly

20% for these 100 customers during the pilot period. The business sponsor was perplexed as he had an expectation of reduced claims and at least for 30% viewing of promotions since the project team had spend a lot of careful time and effort on this feature. A BA was assigned to do further analysis regarding the low use of the promotions and why claims were not being reduced.

Regarding the use of promotion the BA looked into other similar companies to see what they did differently to get their customer to look at their promotions. The

BA found that similar companies had promotions that targeted the industry the customer was in so it was more relevant to them and they were more interested to view the promotion. In addition the BA sent out survey to all 100 pilot customers asking probing questions about what they thought of the site and if they felt it had decreased their exposure to risk sufficiently. The Survey responses came back with raving positive comments and providing examples of how the site had been helping in the reduction of claims from the customer's perspective. In addition the survey also revealed insight that the customers found the promotion often irrelevant to their industry.

The BA asked for a dump of all documentation of the 100 claims that were filed over the 12 month pilot period. The BA found the nearly 90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region and the claims were nearly all unavoidable by the customers. The BA brought all this analysis back to the business sponsor and made the recommendation to the business sponsor to require the customer to select 1 of 25 industries in their profile. This would in turn allow for the ability to show industry specific promotions and promote search results relative to a customer's industry to be stored at the top giving the customer a more personalized experience.

What type of recommendation has the BA made to the business sponsor?

    Correct Answer: A

    The Business Analyst (BA) recommended adding the functionality that would allow customers to select one of 25 industries in their profile. This new functionality would enable the system to provide industry-specific promotions and search results, enhancing the personalized experience for users. This falls under the category of identifying additional capabilities, as the recommendation aims to improve the existing system by introducing new features that were not previously available.

Discussion
RishabJaiswalOption: A

A. "The BA brought all this analysis back to the business sponsor and made the recommendation to the business sponsor to require the customer to select 1 of 25 industries in their profile. This would in turn allow for the ability to show industry specific promotions and promote search results relative to a customer's industry to be stored at the top giving the customer a more personalized experience."__The BA just identified additional capabilities to the project. (Please correct me if I'm being wrong)

OlivierPaudexOption: B

Answer B is correct. There is NO new additional capabilities. BA is asking to select a option to reduce the search results, means to reduce the complexity of interfaces.

CBAP_ExamOption: B

To me the answer is Reduce complexity of interfaces, as reducing complexity can improve understanding. According to case study, it is no where mentioned that system can let subscribers choose the type of industry, which means it lacks that functionality. So something that isn't there cannot be an Identified additional capability. I could be wrong but this is my understanding.

siliconvalleykamOption: B

B. Reduce complexity of interfaces

km_45

Why not A?

NickMane

this is ok in terms of interaction with user and how marketing will be targeted but A seems comprehensive approach

Group02Option: B

B- BABOK (pg 184)

AnyUOption: A

Identify Additional Capabilities: highlight capabilities that have the potential to provide future value and can be supported by the solution. (BABOK v3 pg 154)

[Removed]Option: A

Recommendation made by the Business Analyst (BA) in this scenario is primarily focused on adding a new capability (requiring customers to select an industry in their profile). Option B, "Reduce complexity of interfaces," typically involves simplifying existing interfaces to make them easier to use and understand.

fepecyOption: A

Correct Ans is A. Reducing complexity of interface involves interface analysis which deals with inter system/person information exchange and this is not the case in this question. An additional capability (New feature i.e. Drop down select for the 25 industries) has been added to the site to enable for targeted ads and in-turn improve customer experience.

DFUOption: A

The Survey responses came back with raving positive comments and providing examples of how the site had been helping in the reduction of claims from the customer's perspective. In addition the survey also revealed insight that the customers found the promotion often irrelevant to their industry. The BA asked for a dump of all documentation of the 100 claims that were filed over the 12 month pilot period. The BA found the nearly 90% of the claim field were all in one region of the country and were all for property damage related to several severe winter storms in the region and the claims were nearly all unavoidable by the customers. This means it cant be B. The user had no issues with the site itself.

GilismOption: A

"A" seems the right answer

xiaoyangwuOption: B

The question is asking about recommendation, which described in BABOK 8.5.4.2, and "Reduce complexity of interfaces" is listed in BABOK 8.5.4.2. ------A is not correct answer because "Identify Additional Capabilities" is listed in BABOK 7.5.4 which is not talking about recommandation.