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Question 2

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch? After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches?

Was the analyst's follow-up question valid?

    Correct Answer: B

    The analyst's follow-up question is valid because it builds on the initial question by allowing a comparison between branch-specific concerns and overall trends across all branches. This helps the analyst identify whether the issues at the specific branch are unique or reflective of broader customer concerns within the bank. Such a comparison is crucial for understanding the context of the issues and for developing targeted strategies to address them effectively.

Discussion
RabbitsfootOption: B

As below

RabbitsfootOption: B

B - The analyst's follow-up question is indeed valid and falls under **Option B**. It builds on the initial question by comparing the branch-specific concerns with the broader customer concerns across all branches. This comparison can help identify if the issues at this particular branch are unique or part of a wider pattern within the bank. Understanding how the branch's concerns align with or differ from the overall trends can be crucial for targeted problem-solving and strategic planning. It allows the analyst to gain a comprehensive view of customer issues and to prioritize research questions that are relevant both at the branch and company-wide levels.