A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.
What does this mean?
A narrative in this context refers to an explanatory text that provides additional context, insights, and correlations drawn from the data. It complements the visuals and KPIs by explaining the trends, potential reasons behind them, and the implications. This helps readers understand the story behind the data more clearly, rather than just observing the numbers and charts without context.
This means that the report should include text or commentary that provides explanations, interpretations, and contextual information to complement the visuals (charts, graphs, KPIs) presented.