Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization.
This is considered a good goal because:
A good goal is one that meets all the criteria for a well-defined objective. A well-defined objective is typically specific, measurable, achievable, relevant, and time-bound. In this case, the objective of increasing revenue by reducing the price by 20% fits these criteria as it is clear, quantifiable, achievable based on the data, relevant to the company's goals, and has a specific time frame of 6 months.
I'm dabbling between A & B but, I think B might be more correct... A is more a BABOK answer in my mind. B. The organization can derive additional revenue from the product This choice reflects the outcome of the data analysis indicating that reducing the price of the mature product by 20% would result in increased revenues of 2% over a 6-month period. Data analysis would substantiate that the strategy can indeed lead to additional revenue generation, making it a sound decision from a data-driven perspective.