An organization selected a differentiation strategy to compete at the business level. Which of the following structures best fits this strategic choice?
An organization selected a differentiation strategy to compete at the business level. Which of the following structures best fits this strategic choice?
A differentiation strategy typically focuses on creating unique products or services that stand out from competitors. This requires flexibility, creativity, and close collaboration among various departments. Therefore, a functional structure with cross-functional teams is best suited for this strategic choice because it allows for efficient department specialization while facilitating the innovation and collaboration necessary to differentiate the company's offerings.
Why B and not A?