What kind of strategy would be most effective for an organization to adopt in order to implement a unique advertising campaign for selling identical product lines across all of its markets?
What kind of strategy would be most effective for an organization to adopt in order to implement a unique advertising campaign for selling identical product lines across all of its markets?
For an organization looking to sell identical product lines across all of its markets through a unique advertising campaign, the most effective strategy would be the Globalization strategy. This approach focuses on creating standardized products and marketing them in the same way worldwide, leveraging uniformity to achieve economies of scale and brand consistency. It contrasts with a multi-domestic strategy, where products and marketing are tailored to each local market.
It seems like it could be D. Selling identical product lines across all markets/nations is what global strategy does - and in order to do that, you'd need to have a unique advertising campaign. Anybody else see this differently?
After reading the Gleim Textbook on this subject, it seems like D is the correct answer. Transnational and Multi-domestic strategies, the product is adapted/customized for each market/country. This question states that it needs a unique advertising campaign to sell IDENTICAL product lines across all markets.
D is correct
Company adopting a multi-domestic strategy would create completely different campaigns tailored to each local market's preferences and culture.
Multidomestic companies change some aspects of what they do in each country, whereas global companies maintain the same basic business approach in each market. so the answer C is correct. why D?
You can create the same unique advertising campaign with Globalization strategy - Multi-domestic strategies including adapting the product for each market - this question specifically states IDENTICAL product lines across all of its markets. The product is NOT identical in multi-domestic; but it is in Global.