Exam IIA-CIA-Part3 All QuestionsBrowse all questions from this exam
Question 22

Which of the following is a product-oriented definition of a business rather than a market-oriented definition of a business?

    Correct Answer: C

    A product-oriented definition of a business focuses on what the company produces, while a market-oriented definition focuses on the needs or wants the company fulfills for its customers. 'We make movies' directly describes the product that the company creates, which is films, and therefore aligns with a product-oriented approach. The other options describe broader services or solutions provided to meet customer needs, reflecting a market-oriented perspective.

Discussion
SharsOption: C

Movies are a more tangible product than energy

John1237Option: C

Making movies... It looks like the manufacturing stage of a product.

AbdulRahimanOption: C

B not because that is market oriented

Brad626Option: C

Why C and not B ?