IIA-CIA-Part3 Exam QuestionsBrowse all questions from this exam

IIA-CIA-Part3 Exam - Question 22


Which of the following is a product-oriented definition of a business rather than a market-oriented definition of a business?

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Correct Answer: C

A product-oriented definition of a business focuses on what the company produces, while a market-oriented definition focuses on the needs or wants the company fulfills for its customers. 'We make movies' directly describes the product that the company creates, which is films, and therefore aligns with a product-oriented approach. The other options describe broader services or solutions provided to meet customer needs, reflecting a market-oriented perspective.

Discussion

4 comments
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SharsOption: C
Nov 9, 2020

Movies are a more tangible product than energy

Brad626Option: C
Nov 3, 2020

Why C and not B ?

AbdulRahimanOption: C
Aug 13, 2021

B not because that is market oriented

John1237Option: C
Sep 6, 2022

Making movies... It looks like the manufacturing stage of a product.