Which of the following is characteristic of a qualitative metric rather than a quantitative measure?
Which of the following is characteristic of a qualitative metric rather than a quantitative measure?
A qualitative metric is typically characterized by the collection of unique, subjective data through methods like survey research. Unlike quantitative measures, which often involve numerical data that are readily comparable and require less effort to collect, qualitative metrics focus on understanding underlying reasons, opinions, and motivations, which can vary and provide deeper insights.
B is correct