A company seeking to hire engineers in Silicon Valley ran an ad campaign targeting women in a specific age range who live in the San Francisco Bay Area.
Which Calo objective privacy harm is likely to result from this campaign?
A company seeking to hire engineers in Silicon Valley ran an ad campaign targeting women in a specific age range who live in the San Francisco Bay Area.
Which Calo objective privacy harm is likely to result from this campaign?
Lost opportunity is the most likely privacy harm to result from this campaign. By specifically targeting women in a certain age range, the company may inadvertently exclude or disadvantage other qualified candidates who do not fit these demographic criteria. Such targeted advertising could lead to missed opportunities for these excluded groups, making 'lost opportunity' the primary harm associated with this campaign.
A is the correct answer. Refer to pg 211 of PbD book
"The objective category of privacy harm is the unanticipated or coerced use of information concerning a person against that person. These are negative, external actions justified by reference to personal information." The definition seems to turn on the idea of unanticipated or coerced use of information against the person. In that light, it could only be social detriment, because the only data subjects are the female programmers. It is not a good answer, by the way. A - Lost opportunity is not applicable to women applying for a job - although it could apply to men who want that job. But in Calo's privacy harm formulation, it is the use of personal data against the person who is providing it, not others in the population.
Lost of business opportunity is Objective Harm.