What is the main purpose of requiring marketers to use the Wireless Domain Registry?
What is the main purpose of requiring marketers to use the Wireless Domain Registry?
The main purpose of requiring marketers to use the Wireless Domain Registry is to prevent unauthorized emails to mobile devices. The registry allows marketers to identify and avoid sending unsolicited commercial messages to domains associated with wireless devices, thereby reducing spam and protecting consumers from unwanted charges and congestion on their mobile networks.
One vote for B from me.
The FCC has rules in place to ban sending commercial advertising wirelessly to mobile phones without obtaining specific consent from a recipient in advance. These rules are designed to prevent advertisers from spamming cell phones with text messages, thus clogging cellular networks and incurring charges for mobile subscribers. This rule applies to messages sent directly to mobile phones using technologies like SMS text messaging. It does not apply, for example, to email messages that recipients may happen to read via email apps on their smartphones. But message senders need a way to know which domains these are so that they can avoid sending to those domains without prior consent. For this reason, the FCC created the Wireless Domain Registry of Internet domain names that are used to distribute messages to mobile devices, primarily as SMS text messages. Mobile service providers are required to submit updated domain names to the list and to report any updates or changes within 30 days.