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CIPP-E Exam - Question 70


SCENARIO -

Please use the following to answer the next question:

T-Craze, a German-headquartered specialty t-shirt company, was successfully selling to large German metropolitan cities. However, after a recent merger with another German-based company that was selling to a broader European market, T-Craze revamped its marketing efforts to sell to a wider audience. These efforts included a complete redesign of its logo to reflect the recent merger, and improvements to its website meant to capture more information about visitors through the use of cookies.

T-Craze also opened various office locations throughout Europe to help expand its business. While Germany continued to host T-Craze’s headquarters and main product-design office, its French affiliate became responsible for all marketing and sales activities. The French affiliate recently procured the services of Right Target, a renowned marketing firm based in the Philippines, to run its latest marketing campaign. After thorough research, Right Target determined that T-Craze is most successful with customers between the ages of 18 and 22. Thus, its first campaign targeted university students in several European capitals, which yielded nearly 40% new customers for T-Craze in one quarter. Right Target also ran subsequent campaigns for T-Craze, though with much less success.

The last two campaigns included a wider demographic group and resulted in countless unsubscribe requests, including a large number in Spain. In fact, the Spanish data protection authority received a complaint from Sofia, a mid-career investment banker. Sofia was upset after receiving a marketing communication even after unsubscribing from such communications from the Right Target on behalf of T-Craze.

Why does the Spanish supervisory authority notify the French supervisory authority when it opens an investigation into T-Craze based on Sofia’s complaint?

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Correct Answer: C

The Spanish supervisory authority notifies the French supervisory authority when it opens an investigation into T-Craze based on Sofia’s complaint because T-Craze conducts its marketing and sales activities in France. Under GDPR regulations, cooperation and coordination between supervisory authorities are required particularly when the investigated activities fall under the jurisdiction of another member state. Since the issue involves marketing and sales activities managed by T-Craze's French affiliate, the French authority must be informed and involved in the investigation.

Discussion

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tubcippeOption: C
Nov 16, 2023

C should be the answer

zero46Option: B
Dec 19, 2023

This is the Lead SA

FendouOption: B
Apr 30, 2023

Should be B?

zero46Option: B
Dec 19, 2023

This is the controller

58ad832Option: B
May 2, 2024

Cannot be D because notification of other supervisory authorities is a GDPR requirement

Muna56Option: C
Jul 19, 2024

Answer is C