A project manager is coordinating multiple teams of six people that will each provide feedback for a new product. The teams are recording their opinions, which may be used to define the final product that is sent to mass production. Which of the following BEST describes this technique?
The technique being described is best identified as a focus group. In a focus group, a small, targeted group of individuals are brought together to provide feedback and discuss their opinions about a specific topic or product. The feedback collected from these groups is then used to shape the final product or decision. Here, multiple teams of six people provide opinions and feedback which may influence the final product that is sent to mass production, fitting the definition of a focus group.
Focus group: This is a research technique where a small, targeted group of people discuss a specific topic or product. In this case, each team of six people functions as a focus group, providing feedback on the new product. Their opinions will be used to inform the final design before mass production.