Here's one of the better explainations I've seen:
"At a high level, sandboxing involves installing and allowing malware to run for behavioral observation, while honeypots and nets focus on the analysis of threat actors conducting reconnaissance on an infiltrated network, and security deception is the more recent conception of advanced intrusion detection and prevention. Deception technologies offer more realistic honeynets that are easier to deploy and provide more information to users, but they come with higher budgetary and expertise requirements that typically restrict their use to large enterprises ... at least for the moment."
Further research shows a lot of pairing of honeynets and security deception technologies and descriptions, and expanded upon together.
In summary, "Deception" here, I believe, is to be tricky and invoke a human understanding of deception (lying), rather than a security understanding (advanced honeynet).