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CSM Exam - Question 27


The customer wants to increase their market share and protect brands reputation. Which two business outcomes are critical to the company's success? (Choose two.)

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Correct Answer: BC

To increase their market share and protect their brand's reputation, two critical business outcomes are credibility and business growth. Credibility is vital for maintaining and enhancing the reputation of the brand, as it fosters trust with customers and stakeholders. Without credibility, any efforts to protect or enhance the brand's image will likely fail. Business growth is essential because it directly relates to increasing market share, which implies expanding the customer base, increasing revenue, and establishing a stronger presence in the market.

Discussion

10 comments
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UncleTurnip
Nov 22, 2021

Is protecting brand not linked to credibility rather than sustainability?

Blackbelt
Jan 16, 2022

I Agree, Brand Protection has nothing to do with sustainability (Climate, Polution, less Energie, etc)

marao
Aug 1, 2023

I'm not quite sure about the discussions here. If the answers are set to C and E, the answers are C and E. What you're discussing here is just confusing everyone else. So just stop!

Chriss1984
Jan 26, 2022

It will sustainability as it important on the brand as if you increase the market share and you cannot sustain that share level then it will effect the brand creditability, if you look at this way.

SudupulunOptions: BC
Feb 16, 2022

B & C Correct

GustavBPOptions: BC
Mar 2, 2022

BC Growth (C) is clear, credibility (B) is closest to reputation.

AJGdOZ
Mar 8, 2022

GustavBP I agree with you

hunkyguy
Apr 7, 2024

I also think that the answer would be B and C. Sustainability is indeed a crucial concept, aiming to ensure that humanity can coexist harmoniously with our planet over an extended period

jerj
Jun 29, 2024

The answer correct B&C

jerj
Jul 2, 2024

The answer correct is : B. credibility C. business growth

RicardoCalamardoOptions: BC
Feb 8, 2025

Credibility is more related to brand protection than sustainability.