Which two steps in the customer lifecycle approach are owned by the sales and marketing team? (Choose two.)
Which two steps in the customer lifecycle approach are owned by the sales and marketing team? (Choose two.)
The steps in the customer lifecycle approach owned by the sales and marketing team are Evaluation and Awareness. The Awareness step involves generating interest and making potential customers aware of the product or service, which is primarily the role of the marketing team. The Evaluation step involves assessing the product or service's suitability to meet customer needs, which typically involves both sales and marketing in facilitating trials, demonstrations, and providing information to help the customer make an informed decision.
Correct is B and C?
Adoption is not sales and marketing team.
But marketing team would be the one responsible for announcing new features and bundles of current products, helping the customer utilize those new features or subscribe to them, which will lead him to interacting with sales team. That's just my opinion!
B. Evaluation C. Awareness
C and B are the two steps in the customer lifecycle approach that are typically owned by the sales and marketing team.
B - for sales and C - marketing
BC. B Evaluation: sales team. C awareness: marketing.
B & C Awareness (Industry term) = Need (CISCO term) Adoption is not Sales/Marketing