One of the ongoing issues in maintaining ALL the customer data in a single master data management data store is that:
One of the ongoing issues in maintaining ALL the customer data in a single master data management data store is that:
B is correct
Master Data Management (MDM) integrates and centralizes customer data from multiple sources into a single, consistent, and authoritative data store. However, one of the biggest challenges of maintaining an MDM system is that it is highly sensitive to changes in other systems that feed into it. Any modification to customer-related systems (e.g., CRM, ERP, billing systems, etc.) could require updates to the MDM solution to ensure data consistency, governance, and integrity.