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Question 21

Competitive intelligence gathering is a legitimate activity that is engaged in by many firms throughout the world. The most important function of competitive intelligence is to:

    Correct Answer: E

    Competitive intelligence gathering primarily aims to provide senior management with information on marketplace changes to help the organization remain informed and prepared, thereby preventing any unexpected disruptions or surprises. This type of intelligence gathering allows companies to anticipate shifts in the market and respond proactively rather than reactively.

Discussion
jingchyi87Option: E

Answer is E

Brad626Option: E

Is this D - "Alert senior management to marketplace changes in order to prevent surprise" ?? There seems to be a typo in the construction of the choices -- see "C. senior management" that I think is a continuation of B.

TeikalenOption: E

Answer has been thrown off due to a formatting error. Answer listed as E should be in the D spot.

RichardGOption: E

Correct answer is E

JogenOption: E

Why should corporate hire people to work for fedral. E should be the correct answer

AlfianOption: E

Answer should be E. Alert senior management to marketplace changes in order to prevent surprise