A company would like to implement a strategic initiative of enhancing its reverse logistics process. Which of the following statements best describes the profitability impact of such a strategy?
A company would like to implement a strategic initiative of enhancing its reverse logistics process. Which of the following statements best describes the profitability impact of such a strategy?
Enhancing the reverse logistics process can lead to more profits as it generally improves customer satisfaction by providing a more convenient return process. Satisfied customers are more likely to become repeat customers, which can increase overall sales and profitability.
More profit due to higher return rate of customers