It is most appropriate to measure spending per customer as a proportion of profitability during which of the following phases of a supplier/customer relationship?
It is most appropriate to measure spending per customer as a proportion of profitability during which of the following phases of a supplier/customer relationship?
Measuring spending per customer as a proportion of profitability is most appropriate during the strategic customer care phase. At this stage, companies focus on long-term relationships and try to maximize the profitability of their strategic customers. This involves regular assessment of costs and benefits associated with each customer to ensure sustainable profits and resource optimization.
I think D is the right answer. Customer Profitability Analysis is crucial during the strategic customer care phase to identify profitable segments and reduce costs in less profitable segments. This aids in maximizing the long-term profitability of customers.