An ocean carrier's goal of maximizing total revenue of the entire ship by offering very competitive rates that cover their variable costs and then increasing rates according to what the traffic will bear is referred to as:
An ocean carrier's goal of maximizing total revenue of the entire ship by offering very competitive rates that cover their variable costs and then increasing rates according to what the traffic will bear is referred to as:
The goal of maximizing total revenue for an ocean carrier by setting competitive rates that cover variable costs and then increasing rates based on what the traffic can bear is known as value of service rate. This approach focuses on the perceived value to the customer and adjusts prices according to demand and customers' willingness to pay, rather than providing a fixed or limited rate regardless of the traffic.
B. value of service rate