In a supply chain management context, the role of logistics in supporting product promotions is to:
In a supply chain management context, the role of logistics in supporting product promotions is to:
In a supply chain management context, the role of logistics in supporting product promotions is to have product in the correct places in the supply chain to fulfill demand. This ensures that promotional efforts are effective by making the product available where and when customers are ready to purchase, thereby maximizing the impact and return on investment of the promotion.
have the product at the right place and the right time to fulfill the demand