A company is seeking to attract recent college graduates as customers. Which of the following market characteristics should the company use in order to segment its customers?
A company is seeking to attract recent college graduates as customers. Which of the following market characteristics should the company use in order to segment its customers?
Segmentation by demographic characteristics is the most appropriate for targeting recent college graduates. Demographic information such as age and education level directly identifies recent graduates, making it an effective way to tailor marketing strategies to this specific group.
. Demographic segmentation is the most appropriate for a company seeking to attract recent college graduates.
Why not C???
Demographic segmentation is a strategy commonly used in various industries such as e-commerce and fashion, and considers factors such as age, gender, income, education, and marital status [3]. Since the company is looking to attract recent college graduates as customers, this group can be efficiently identified and segmented using demographic characteristics, especially education.