A service organization is planning to enter into a foreign market and is willing to share its intangible assets. These assets include process expertise, training, and methods of operations. Which of the following entry methods is most suitable for this organization?
The most suitable entry method for a service organization looking to share its intangible assets such as process expertise, training, and methods of operations is franchising. Franchising allows the organization to maintain control over its intangible assets while enabling local entities to operate under its brand and business model. This method ensures consistent service quality and operational methods across different markets.
Joint Venture