Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle?
Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle?
Reverse supply chain activity, which involves the process of moving goods from their final destination for the purpose of return, repair, remanufacture, or recycling, typically peaks during the decline stage of the product life cycle. This is because, as products near the end of their life cycle, there is a greater focus on recovering value from unsold or returned goods, recycling components, and properly disposing of obsolete products.
why not C, as it will have the greatest number of Sales, therefore the greatest number of returns?
Read carefully this part of the sentence "...peaks nearest the beginning of which of the following stages..." So, your rationale is correct, the "Maturity phase" is the one with bigger reverse logistics. But watch out for the sentence, in the way it was stated... the reserve logistic peak would be during the Maturity phase nearest to the beginning of the Ending phase. Therefore, D is the correct one. I hope I could help! Cheers.