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Question 151

A retailer choosing to build additional inventory of snow shovels in a specific geographic area potentially impacted by an approaching snowstorm is an example of what type of positioning strategy?

    Correct Answer: C

    Building additional inventory of snow shovels in a specific geographic area potentially impacted by an approaching snowstorm is an example of spot stocking. Spot stocking involves temporarily positioning inventory in specific locations to meet anticipated demand based on an upcoming event or season. This strategy ensures that products are available where and when they are needed most, which helps in better serving the immediate needs of the market compared to keeping regular inventory levels.

Discussion
LiquidarknessOption: C

it should be spot stocking