A company's competitive advantage is product differentiation. The company has multiple new products with unique features targeted to various customer groups.
It plans to sell its products via retail channels and online. One of the activities the company should focus on first when determining inventory levels for each product is:
Identifying and documenting each market segment's need is crucial when determining inventory levels for each product. This understanding allows the company to align inventory levels accurately with the unique demands and preferences of each target group, optimizing stock levels and minimizing the risk of overstocking or understocking.
The answer is A. identifying and documenting each market segment's need.