Which of the following dimensions of customer value typically is most important for functional products, such as packaged foods?
Which of the following dimensions of customer value typically is most important for functional products, such as packaged foods?
Price and brand are typically the most important dimensions of customer value for functional products, such as packaged foods. Consumers of these products are often highly sensitive to price due to their frequent purchasing nature, and brand reputation plays a significant role in influencing their buying decisions. While conformance to requirements, value-added service, and relationship and experience are also important, for functional products, price and brand usually have the greatest impact on customer value.
B. Price and brand. For functional products like packaged foods, price and brand are usually the most important dimensions of customer value. Consumers of these products are often more sensitive to price and influenced by the brand reputation when making purchasing decisions. While other factors like conformance to requirements, value-added services, and relationship and experience might also be considered, price and brand typically play a more significant role in driving customer value for functional products
Asking customer value right? I will go with D
Conformance to requirements refers to the product's ability to meet specified standards and perform as expected, which is crucial for functional products like packaged foods.