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Question 22

In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?

    Correct Answer: D

    Scheduled marketing activities should be included as part of a demand management process because they have a direct impact on future demand. Marketing activities can drive customer interest and sales, and therefore, knowing what marketing campaigns are scheduled can help in accurately forecasting demand and managing resources effectively.

Discussion
Jayleo058Option: A

Why not A? At a certain point in demand management, (during the influence stage) doesn't the sales and marketing team need to look at whether or not there is enough supply to meet demand?