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Question 252

Which of the following components of customer relationship management (CRM) system enables a company to more effectively manage its existing accounts, prospect for new customers, and track the impact of pricing, promotions and forecasts?

    Correct Answer: D

    Sales force automation (SFA) is a key component of customer relationship management (CRM) systems. It enables a company to more effectively manage its existing accounts, prospect for new customers, and track the impact of pricing, promotions, and forecasts. SFA typically includes tools for managing contacts, opportunities, and leads, automating sales activities, and providing analytics and reporting functionalities to help sales teams work more efficiently.

Discussion
JustiniboyOption: D

Answer is D "Sales Force Automation" CSCP 5.0 6-35,36

Rajiv8047Option: D

(CRM) system that enables a company to more effectively manage its existing accounts, prospect for new customers, and track the impact of pricing, promotions, and forecasts

Rajiv8047Option: B

Answer should be B