Which of the following customer relationship management activities most appropriately is used for revenue generation?
Which of the following customer relationship management activities most appropriately is used for revenue generation?
Generating customer leads is a fundamental activity for revenue generation as it directly involves the process of creating potential customer interest, which can then be converted into actual sales. This activity is essential for increasing the customer base and driving future revenue.
Why is it A and not C? Isn't revenue better gained through loyalty instead of new leads, so wouldn't customer preferences be a better source of revenue?