To collect information from prospects who are interested in an upcoming product launch, an Administrator should create a landing page with a form. This setup allows prospects to provide their details, which can then be captured and used for further engagement. A landing page without a form would not collect information, and an email template or engagement program would not be the most effective way to capture prospect information directly.

Landing page error, Webinar attended, and Form submission are activities that can affect a score in the baseline scoring system. A landing page error might reduce a score due to lack of successful engagement, while attending a webinar and submitting a form typically indicate positive engagement, thus potentially increasing the score.