Salesforce Certified Marketing Cloud Administrator Exam Questions

Question 6 of 116

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A.

Verify their Email Address in Alert Manager within the Setup app

B.

Add their Email Address in the automation notification settings

C.

Configure the “Event Notification Service” in Setup with their Email Address

Suggested Answer: B

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Question 7 of 116

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for importing?

A.

File Transfer Activity

B.

Decryption Activity

C.

Data Extract Activity

Suggested Answer: A

The correct activity in Automation Studio to decrypt a file placed on the SFTP for import is the File Transfer Activity. This activity is used to securely transfer and manage files, including options for unzipping and decrypting files. It prepares files for further actions within Automation Studio, such as data import.

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Question 8 of 116

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customer’s names appear jumbled in the extracted file.
Which setting could solve this issue?

A.

Change Column Delimiter to |

B.

Change Character Encoding to UTF-8

C.

Change Format to xml

Suggested Answer: B

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Question 9 of 116

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A.

Move the File Transfer to its own automation and include a notification email address

B.

Update the Import definition to include a notification email address

C.

Move the Import definition to its own automation and include a notification email address

Suggested Answer: B

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Question 10 of 116

What are entry source types for Journey Builder?

A.

Data Extension, Audience Studio, API Event, Date Based Event

B.

Data Extension, CloudPages, Email List, API Event

C.

Data Extension, Email List, API Event, Date Based Event

Suggested Answer: A

The correct answer is Data Extension, Audience Studio, API Event, and Date Based Event. Entry source types for Journey Builder encompass these sources, which include various methods for initiating journeys based on data and events. There is no mention of email lists or CloudPages in the standard entry sources for Journey Builder.

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