Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Questions

Question 6 of 65

LenoxSoft is interested in following up with IT professionals who are actively engaging with their marketing materials.
What measures the interest of these IT professionals?

The Profile as it reflects LenoxSoft's ideal customer.

The Score as it shows activities taken by the prospect.

The Grade as it includes personal information about the prospect.

The Campaign as it references the prospect's first touch point.

Correct Answer: B

Question 7 of 65

What would be needed for a page action to trigger for a prospect visiting a high-value web page?

Add a completion action on the landing page

Create an automation rule based on the specific webpage

Adding a page action and Marketing Cloud Account Engagement tracking code on the page

Adding a page action on the form

Correct Answer: C

Question 8 of 65

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
Which three data points could be found in the prospect's Audits tab to help determine what updates were made? (Choose three.)

The prospect fields that were updated

The Lifecycle Report filtered by timeframe

The amount of time the prospect spent viewing the website

The date and time when a prospect was assigned

The lists that the prospect was added to or removed from

Correct Answer: A, D, E

Question 9 of 65

What is an identified visitor?

A visitor whose organization has been identified using a reverse IP lookup.

A visitor who has provided their contact information in a Marketing Cloud Account Engagement form.

A visitor who has provided their organization in a Marketing Cloud Account Engagement form.

A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.

Correct Answer: D

Question 10 of 65

A marketing manager wants to see all automation rules and engagement studio programs that a prospect has been a member of.
Where should they look to find this information?

Automation settings

Prospect’s Audits tab

Scoring rules

Lifecycle report

Correct Answer: B