Pegasystems PEGACPMC74V1 Exam Questions

Question 6 of 63

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

A.

the customer's needs with the business objectives

B.

growth, retention, service, and risk mitigation

C.

business revenue with margin

D.

relevancy, context, timeliness, and consistency

Suggested Answer: B

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Question 7 of 63

In the Next-Best-Action designer, the Pega Customer Decision Hub

TM -
evaluates the business goal level decisions _______________.

A.

in numerical order

B.

in alphabetical order

C.

from top to bottom

D.

in a random order

Suggested Answer: D

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Question 8 of 63

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

A.

Use an Update Status shape, specifying the field from the offer to store.

B.

Use a send shape on the offer flow, and select the "Write To DB" check box.

C.

Use a Capture Response shape on the offer flow, specifying the offer.

D.

Use the Update File shape, specifying the template used.

Suggested Answer: C

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Question 9 of 63

In an outbound campaign, how many offers can you send out to a customer?

A.

Only one

B.

As many as available in the corresponding issue and group

C.

As many as allowed by the volume constraints

D.

As many as selected by the marketing strategy

Suggested Answer: D

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Question 10 of 63

The Business Issue-Group hierarchy is used to organize _________________.

A.

decision components

B.

predictive models

C.

customer interactions

D.

propositions

Suggested Answer: D

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