the customer's needs with the business objectives

growth, retention, service, and risk mitigation

business revenue with margin

relevancy, context, timeliness, and consistency

in numerical order

in alphabetical order

from top to bottom

in a random order

Use an Update Status shape, specifying the field from the offer to store.

Use a send shape on the offer flow, and select the "Write To DB" check box.

Use a Capture Response shape on the offer flow, specifying the offer.

Use the Update File shape, specifying the template used.

Only one

As many as available in the corresponding issue and group

As many as allowed by the volume constraints

As many as selected by the marketing strategy

decision components

predictive models

customer interactions

propositions