Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

Here you have the best Oracle 1z0-477 practice exam questions

You have 71 total questions to study from
Each page has 5 questions, making a total of 15 pages
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This questions were last updated on October 24, 2025
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Question 1 of 71

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Correct Answer: A, B, C

Question 2 of 71

Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

Recipient deletes a promotional email from the inbox.

Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

Recipient selects a Reply-to unsubscribe in a promotional email.

Recipient registers a SPAM complaint for an email.

Recipient inbox is full, so the promotional email is rejected by the server.

Correct Answer: C, D, E

Question 3 of 71

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.

Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.

Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite

Correct Answer: B

Question 4 of 71

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

Correct Answer: C

Question 5 of 71

While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

PET_ID_

EMAIL_ADDRESS_

CUSTOMER_ID_

ADDRESS_

Correct Answer: B, C