Google shopping-advertising Exam Questions

Question 6 of 91

Suzie owns clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

‘gtin’ Only

‘mpn’ and ‘gtin’

‘gtin’ and ‘brand’

‘brand’ Only

Correct Answer: C

Question 7 of 91

You’re currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

Understand which creatives perform best in the "Ads" tab

Segment performance by various shopping views in the "Dimensions" tab

See query-level product performance in the "Keywords" tab

Check impressions for each product in Merchant Center

Correct Answer: B

Question 8 of 91

Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

Include the word "antique" in the titles of all products

Leave all unique product identifiers blank

Use the exemption attribute ‘identifier exists’

Add ‘unique’ to the ‘brand’ attribute

Correct Answer: C

Question 9 of 91

How should Chris estimate how a different bid amount would impact his shop’s online traffic?

Check the "Diagnostics" tab in Google Merchant Center

Use the Bid Simulator tool

Review the benchmark cost per click (CPC) information in AdWords

Download campaign performance data

Correct Answer: B

Question 10 of 91

You should use multiple ad groups when you want to:

Set a different priority on bidding within the same Shopping campaign

Use a different bid modifier for products in the same Shopping campaign

Link products from a different Merchant Center account

Target a different country within the same Shopping campaign

Correct Answer: A